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Ebook-Site News, Issue #008 -- Lessons Learned
November 30, 2005
Hi,

Welcome to the October issue of ebook-site news.

A warm welcome to all new subscribers.

----------------- Table of Contents -----------------

- Introduction

- Lessons Learned

- Site Update

- A Note for Webmasters

- Final Note

Introduction

It has been another busy month. The ‘MarketingMainEvent’ was a great success. If you have an interest in internet marketing and didn’t buy the package don’t worry. There are always other opportunities around the corner. The 12 days of Christmas is one of them. It begins December 1st. Here is the link http://www.hunteridge.com/12days.

In this issue, there is no ‘Article’ and there are no affiliate links or offers of any kind. I have resisted the temptation to become involved with the 12 days of Christmas or any similar JVs (joint ventures) for the rest of the year.

Although often profitable, JVs can be very time consuming. Recently I have been so busy that I had to cancel a hotel booking that I’d arranged for my wife’s birthday. The worst of it is that I didn’t tell her until after she had packed her case. You can guess what happened. I’d also like to meet up with a friend that I’ve not seen for some time. I think he owes me a beer.

With the approach of Christmas, try to spend your money wisely. It’s often too easy to buy gifts that nobody wants. Most of us are guilty of it.

I bought 20,000 plastic bags at auction at a bargain price only to find later they had no bottoms. But did I learn from that? No! It took me months to get rid of dozens of boxes of bright green stockings (don’t ask) that I bought at the same auction.

If that’s not bad enough, at the risk of appearing a complete fool, I also admit to buying a car that was repainted. It was not a professional re-spray you might have expected. It was hand painted. What was my excuse? I bought it at night. The brush marks were clearly visible the next day.

Of course, not all mistakes are quite as extreme. With this in mind, this month’s ezine is about mistakes and what can be learned from them. It’s useful to learn from other people’s mistakes. Here are some of mine.

Lessons learned

Most of you have probably heard of Empowerism. Some of you may even be using it successfully. I have no argument with that. What I’d like to do is give you my experience of it.

Subscription Terms: $24.95 USD for the first month then $19.95 USD for each month thereafter.

26th Feb $24.95 (First Payment)
27th March $19.95
8th March $25.75 (50 RevShare) 
27th April $19.95
30th May $19.95
27th June $19.95
27th July $19.95 
Cancelled 1st August

Total Cost $150.45 + xx? Hours spent on promotion, reading emails and ebook branding.
Total Return $0.00

Firstly, let me say that this is not a criticism of Empowerism. I’m to blame for paying for something that I did not have enough time to look at in detail. I gave the site a cursory glance and filed most of the emails in a folder to look at later. I then set a process in place to promote my Empowerism webpage. Little thought was given to it after that.

For some unknown reason this month, I checked the ebook ’10 Basics for Starting Your Online Business’ that I branded with my Empowerism webpage URL. To my surprise, when I clicked on any of the links in the ebook, a random webpage was displayed. This was a definite case of viral marketing gone wrong. I have removed this ebook from the members’ area but if you have previously downloaded it, you can verify it yourself.

When I tried to logon to the Empowerism site, I was taken to a screen that told me that on September 14, all passwords were changed for members who joined prior to September 2. There were also instructions for receiving a new password.

When I entered my member ID and email address, the result was ‘Record Not Found’. This explains the random pages shown when my link was clicked. At least it’s better than ‘URL not found’. The fact that I no longer have a valid ID could be the result of account inactivity, lost or undelivered email or something else entirely. Whatever the reason, my account was closed by the seller on August 1st.

But this is not about blame. It’s about learning from experience. There is no substitute. By the way, the car I mentioned earlier was a Skoda!

Is there anything to learn from this?

I’ve written what I have learned from my Empowerism experience in the final note. Before looking, take some time to consider the mistakes I have made. Think about the memorable mistakes that you have made in the past. How many could you have avoided? When is your mother’s birthday? Now think again. You make mistakes almost every day of your life. All the knowledge in the world will not prevent this. If it did, you would be trapped in a paradox of stagnation.

Site Update

The RSS feed has generated some extra traffic, although it’s too early to analyze the monetary value. If you have never used RSS, I can highly recommend that you give it a try.

There have been a number of changes made to the website this month. I confess to wasting too much time with the Google Adsense banners. My mistake was to include text that could be described as an incentive to click! Although I’m reasonably familiar with Google’s guidelines, I forgot this in the heat of the moment. It was only when I answered a question in a forum that someone pointed it out. I immediately stripped out the text that I had spent hours on earlier. The moral here is that helping others will help you.

I’m still in the process of reviewing the members’ area. It may be a bit untidy, but there’s some good material. Take whatever you need. Here’s the URL http://www.ebook-site.com/members.html The password for this month is mexico

Note for new subscribers: Passwords are case sensitive and will be changed monthly or immediately before a newsletter mailing. This is to ensure that only valid subscribers have access to this area. 

A Note for Webmasters

I’ve not had enough time to look at the problems disabled visitors may experience with many websites. When I do, you will be the first to know.

If you are using Adsense you’re probably aware that Google has released analytical software that lets you know how visitors have found your site and how they interact with it. Again, I have not had enough time to look at it in any detail.

What I will say though is that since the code must be placed in the header section of the webpage, you cannot use it with SBI unless you upload your own HTML pages.

I came across a useful tool the other day. It will automatically detect where in the world visitors are coming from when they visit your site. What I like is that the map can be zoomed in to pinpoint the source at street level. This level of accuracy is available for the USA and the UK but it may be some time before it is available for other countries.

To look at it click the ‘geo visitors’ button at the bottom of http://www.ebook-site.com If you find it useful, copy and paste the HTML code into your own webpage(s).


Final Note

If you’ve read this far, we already have something in common. But like snowflakes in the snow we are also unique.

Here is what I have learned

Take more care when branding products.
Not to be upset if you think me a fool.
Not to speed read without practice.
Admitting ones mistakes is a carpet for honesty. (Don’t sweep it under the rug)
That success requires awareness as well as action.
That to stay motivated requires effort.
To organize my workload more effectively
Not to bite off more than I can chew unless I can share it.
Not to lose sight of my ultimate goal (lose this and the game is lost)
To keep a sense of humor (and remember to use English (US) on some of my websites)

That pressing and holding the control key on the keyboard allows you to alter the text size on the screen with the mouse wheel. 

That pressing Ctrl Enter inserts a page break in MS Word. I seriously didn’t know these, until now. Or at least, I don’t remember ever knowing them. That’s the truth.

The difference between perceived and learned knowledge.

This last lesson is the most important. If you’re in a position of power, remember to use it well. Even top politicians sometimes fail to grasp its significance. If they feel encumbered by too much knowledge, perhaps they should learn to forget.

I hope you learned something from this newsletter.

If not, you may be overworked so relax a little and take at look at http://webrose.TheFunList.com/stresstest.htm

Well, that’s all for this month.

Until the next issue

Take care

Bryan

A message from Jill - All work and no pay makes Jack a dull boy

mailto:bryan@ebook-site.com