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Ebook-Site News, Issue #004 -- Aggressive Marketing
July 12, 2005

Welcome to the July issue of ebook-site news. It is a few days late because of recent events and because I lost some of the material I had intended to publish. On a more positive note, only 2 readers have unsubscribed since the birth of this newsletter. I hope, you will stay with me.


----------------- Table of Contents -----------------

- Introduction

- Site Update

- Article

- A Note For Webmasters

- Recommended reading

- Final Note


With less than 2 weeks into the month, July has been a mixture of tradgedy and joy. Independence Day celebrations and London's success for the 2012 Olympic and Paralympic Games have been overshadowed by the recent terrorist attacks in the capital. My condolences to the families who have lost loved ones in this terrible event. Despite security concerns, the president of the Olympic committee, Jacques Rogge, confirmed yesterday there would be no change in the venue.

Site Update

An article section has been created and a number of ebook related articles have been added. I hope you find them of interest.

This month the following ebooks have been uploaded to the members' area.

Ad Tracking Super Tips - The benefits of using ad tracking tools.

Amazing Weight Loss and Health Tips - The use of the word 'assimilate reminds me of the 'borg' in Startrek. Then again, wasn't 7 of 9 (Jeri Ryan) part borg?

The Confidence Booster - 25 tips to boost your confidence and self esteem. Worth a read but you may want to try tip 2 (look in the mirror) before tip 1 (love yourself). If that fails, either change the mirror or become a vampire.

20 Tips for Husbands and Wives - You're on your own here. As a practicing husband, the only tip I can recommend is 'the wife is always right'.

A Practical Guide to Swing Trading - An interesting alternative to day trading. I thought it was something entirely different.

The password for this month is jupiter7

Note for new subscribers: Passwords are case sensitive and will be changed monthly or immediately before a newsletter mailing. This is to ensure that only valid subscribers have access to this area.


This month's article is Aggressive Marketing

If you get an email with a title like ' Don't Ever Trust Me Again!’ and continues along the lines of '... then you don't have to take my advice ever again!'

My advice is - Don't *

Perhaps it's because I'm skeptical of the number of "miracle" products, "great deals", 'limited time offers' or 'incredible packages' that are advertised online every day. Perhaps it's because I have bought more products than I can possibly use for now. Perhaps it's because there are probably more people trying to sell this particular package than the number of packages that are available. Or, perhaps it's because I received an email with almost identical content from too many different sources. Whatever the reason, don't make the same mistakes as I have in the past.

* It may be a good deal. It may be exactly what you are looking for. But if you receive emails with exactly the same content from different sources, think carefully before you buy. There are some good internet marketers that I have every respect for. However, there are an increasing number of ‘marketers’ that show little thought or consideration for others. They will take from you but offer nothing in return. You may disagree with the last statement. If you buy a product from them and you are happy with that product and they are happy with the money earned from selling you that product it's a win-win situation. That's all well and good until you look more closely at the process. To do this, other factors must be taken into account. These include cost, value, convenience, time, and most importantly trust. You've probably heard of the phrase. "The money is in the list". I wouldn't disagree with that and it's easy to see why many of the "big list" hitters are sucessful in the percentage game. But unless they offer you something more than somebody elses 'sales pitch' ignore them. Many of these people come and go. Make sure they don't go with your money.

With regard to the email in question, here is a quote from a 'trusted' ezine that I subscribe to "This is only of interest to you, Bryan, if you are really needing some brand new products to sell. If not, don't bother." At least, this is honest and straight to the point. I know who I'd buy from. On occassion, time may be more important than trust. If this is the case, then make sure you have a use for the product before you buy it. We are all guilty of impulse buying. It can be all too easy to buy something that will seldom, if ever, be used. If you subscribe to an ezine or newsletter, it's often useful to keep tabs on the sender. By doing this you will learn to recognize if the content is original or simply a copy of someone else's work. You'll also quickly discover if the sender is only interested in using you as a means of earning a 'fast buck'. This is obvious if there is little or no content, excessive affiliate Urls, or emails that are repetetive or delivered more often than necessary.

If you like the newsletter or email subscription, great. If you don't, you can usually 'unsubscribe'. If this fails, then try 'whitelist' filtering to weed it out. If you think the email is from a spammer, then be careful. Don't click on any url or 'unsubscribe' option, and unless you are absolutely sure of the originator, never open an attachment.

One more thing - If you use ebay or paypal, you will no doubt be aware of the fake or spoof emails that are periodically blasted out. Well, the spin cycle has begun again. A good tutorial on spoof emails and how to recognize them can be found at http://pages.ebay.com/education/spooftutorial/index.html

Tip - If you have your own website, don't use your default address for your paypal or ebay account. Use a different address and you will quickly spot the spoof email in the 'To' line of the email.

Copyright 2005 - Bryan Quinn

Recommended reading

The e-code - Available in paperback from Amazon. An unusual choice of color for a marketing book. Strangely, it's the same shade of green as an old Porsche I had 10 years ago. It's as noticeable on the bookshelf as that car was in the garage. But don’t leave it there. Read it. You’ll find it’s full of little surprises. Like driving, reading can be a very passionate affair. Always remember, though, that you're in control. Read it and use it but don't let it drive you.

A Note For Webmasters

Beware of using automated software.

As well as sophisticated algorithms, Google are also using 'humans' to view websites for content and quality. This is something you need to be aware of if you are using automated software to generate content webpages. I'm not saying that you don't use it, but if found, you may be heavily penalised later by the search engines.

Final Note

It's important that you get something from this ezine. Its successs depends on it. Let me know if there is anything I can do to improve it. I'm sure, you have some great ideas. Also, please let me know if there is anything you would like to see in the members' area.

'til next month

Take care